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Cowboy Outfitters USA is an association of Professional Bull Riders, Bareback Riders, Saddle Bronc Riders, and Bull Fighters. Founded in 2009 by David Todd, Cowboy Outfitters USA (COUSA) was formed with the goal of assisting a select group of Professional Rodeo Cowboys, all qualifiers for the Wrangler National Finals Rodeo, in developing outside interests and business opportunities during their rodeo career and beyond.